"Run Devil Run" is song by South Korean girl group, Girls' Generation. It was the lead single of the repackage of Oh!, titled Run Devil Run.
Background
"Run Devil Run" was written by American songwriters, Alex James and Busbee, with Swedish songwriter Kalle Engström. The song was first recorded by American singer-songwriter Ke$ha in 2008 while pre-production of her debut album, Animal was occurring. However, Ke$ha never included the song on the album. The song remained untouched for the next two years until executives at Universal Music Group sold the rights of the song to SM Entertainment, after this, Korean songwriter Hong Ji-yoo was brought on to translate and rearrange the English version of the song into Korean. Ke$ha's version of the song leaked in January, 2010.
Charting
The song reached #1 on various online charts after its release.[citation needed] Its first #1 on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "Jalmothaesseo" (I Did Wrong). Moreover, "Run Devil Run" was ranked #1 at South Korean Gaon Music Chart for two weeks.
Promotions
Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, so called Black SoShi.
In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for “Run Devil Run” and a few photographs. The paid version has full tracks for all the songs on the album, music videos for “Run Devil Run”, “Gee”, “Oh!” and “Tell Me Your Wish (Genie)”, and a photo gallery.
They concluded their song promotions by the May 2, 2010 in SBS' Inkigayo
Music video
The music video was filmed secretly in January 2010, together with their song “Oh!”. A teaser video was released on March 16, 2010. The music video for "Run Devil Run" was released on March 18. They also released a story version on March 31, 2010.
Original version
The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.
Story version
The video continues the story of "Oh!" in which they meet the Black SoShi, their malevolent and darker selves, at the end of the video. The story video starts with rewinding the “Oh!” video to the part in which Sooyoung accidentally mishandles an American football helmet, which knocks over a cup causing it to spill a liquid on the computer. This crashes the computer, after which the "Black SoShi" escape from it. After they escaped, they began messing up and disarranging the room. Three-quarters of the way into the video, the band enter the room and meet the Black SoShi. The video ends when Yuri unplugs the computer, sending the Black SoShi back into their own dimension, after which they clean up the mess that the Black SoShi left. While doing this, Hyoyeon taps the computer monitor lightly, which reopens the portal to the parallel
universe
Source: Wikipedia, the free encyclopedia
0 comments:
Post a Comment